Hi, I’m Samantha Krumholz,
Founder and CEO of Vine & Vintage.

For me, wine tasting has never been about the pretension, sophistication or dollar value. Instead, what started as an interest, turned into knowledge, which soon turned into an inspiration to share that knowledge with others.
I was introduced to the world of wine through coincidence. What started as an event planning job, turned into a thirst and yearning for knowledge. The study of wine has not only become my biggest passion, it has led me to create a company based on spreading my love and knowledge of wine with others.
I wanted to pass along the warm welcome I had received when starting my wine journey. This led me to start the Liberty Village Wine Club as a way of meeting neighbours and making friends in a new community.
It soon turned into a 450+ member wine club and a realization that wine tasting could be so much more than just drinking wine. This network was a way for people to build connections, become more educated and gain memorable experiences that would provide them with real value.
This epiphany was the inspiration for Vine & Vintage.

My design of the V&V brand focuses on planning and hosting event experiences that strengthen relationships, take out the intimidation of learning about wine and provide valuable entertainment, in a unique way.
Wine is about romance, love, connection and culture. A bottle of wine is a meeting place, suited for any group of people, for any type of conversation. Memories are made, stories are told and connection is reinforced. The impact of the benefits gained by our clients, are far more valued than full stomachs and a price tag.

We look forward to planning a fun-filled, engaging and memorable event, sipping wine with you soon.


How We Work

Vine & Vintage is an interactive wine experience focused on creating a sense of belonging, connection and social interaction in a fun and engaging event. Our wine experiences are for EVERYONE – even those who don’t drink still have a blast!

Our clients and guests aren’t attendees, they are participants and get to be part of something special.

We make wine accessible. Our friendly and subtle approach of sharing our knowledge, stories of each vineyard and perfect food pairing tips creates a conversation about wine that our participants take away with them. Our one-of-a-kind activities help you create your own learning with everyone involved and maintain an entertaining and relaxed environment without the stuffy environment sometimes associated with wine tasting.

Our events are facilitated by wine experts who lead your group through a selection of different wines, share interesting stories, history and culture, and offer knowledge to elevate your unique relationship with the wines you enjoy. Our clients and their guests gain a whole new appreciation for wine and a new confidence when selecting a bottle for an event.

  • Step 1

    For any corporate occasion, celebration or get together, we work with our clients to create a theme, menu, engaging activities and an exciting event.

  • Step 2

    We come to YOU! Your home, party room, office or venue space, do all the prep work and set up.

  • Step 3

    We facilitate an interactive event that includes activities, food pairing, stories of each vineyards, entertainment, and lots of laughter.

  • Step 4

    We clean up, pack up and take everything with us.

  • Step 5

    We send you the wine list, event pictures, and any other desired information to share with your guests and relish in the memories for a lifetime.